Lights, Camera, Action – A Beginners Guide to Video Marketing

In this day and age, it’s unfortunate that our attention spans are getting shorter which makes our job as marketers harder (harder than it already is!). We are faced with the challenge of having to grasp our audience’s attention faster and faster. There’s a ton of studies out there which all show that people would rather watch a video about a product or company rather than having to do any reading (or anything else that involves actually paying attention). The upside to all this? This is a great opportunity for all my fellow creative marketers out there. You have the freedom to go wild with video advertisements, try new things to capture your audience, see what works (and what doesn’t) and do it again.

Which brings us to video marketing. A rather newer concept and yet it’s getting more important, and necessary, each day. We’re lucky to be able to get good quality video content shot straight from your smartphone. It’s imperative that you take advantage of this and use video to further market your product or brand across every and any platform you see fit. Once you have created your super cool video ad, and you’ve placed it across various platforms, it’s time for data collection. This kind of marketing is still pretty new and ever changing so utilize the fresh data to further enhance your customers experience with your brand and bring them even better content next time.

And that’s it for this week’s snippet into video marketing. I was really interested in the numbers and science behind this phenomenon so for all my fellow nerds I’m going to link a great article I read by Tom More titled “The Psychology of Video Advertising”. Give it a read and I’ll see you back here next week for another Marketing Tip Tidbit.