sophmarie

Marketing Segmentation 101

At this point, we all know the importance of marketing. No matter the industry, no matter how “new” or “established” your brand is, there is always an opportunity to increase marketing efforts to yield more something. It’s up to you to determine what that something is – more sales, more followers, more engagement, etc. The …

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Lights, Camera, Action – A Beginners Guide to Video Marketing

In this day and age, it’s unfortunate that our attention spans are getting shorter which makes our job as marketers harder (harder than it already is!). We are faced with the challenge of having to grasp our audience’s attention faster and faster. There’s a ton of studies out there which all show that people would …

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